Want to know how your account has been performing? Go to the "Profile" section in your Inlytics dashboard, and you’ll get detailed insights about your profile activity: Just hover over your mouse on the graph, and you’ll see how your posts are performing at a specific timeframe. It shows how each post has been performing throughout the day or week. It refreshes this data in real-time and provides you access to your account’s performance at a glance.įor more detailed insights into each post, you can click on ‘details’ to get more insights. Inlytics pulls your LinkedIn historical data into a dashboard and presents it practically, so you easily know what's what. How to Track Your LinkedIn Engagement Using Inlytics However, if your content matches the intent and pain points of your audience and actually offers them solutions, sooner or later, it’s going to pick up.Ĭoming back to what a good engagement rate is, I’ve worked with many accounts that are happy when getting 1-3% engagement, while I’ve known others (ambitious ones) who aim for between 5-10% engagement rate.Īgain, it depends on your goals, your target audience, and your content. It’s still going to perform badly and get low engagement. Suppose you’re posting top-quality content, but it does not address the needs of your audience. And most importantly, it depends on the quality of your content and its relevance to your audience. It largely depends upon the industry you’re in, your job position, your existing reputation in the market, and your network. Out of my personal experience running Inlytics - a LinkedIn analytics tool, I say the metric varies from person to person. I’ve seen posts getting anywhere between 0.2% - 20 % engagement rates being called ‘successful’ or ‘engaging’. Simply go to your post summary page and choose the post you want to analyze. You get access to all these insights on your LinkedIn dashboard. You will need the following stats out of your dashboard: The calculation of LinkedIn's Engagement Rate is simple. If you want to know how you can calculate the Engagement Rate on your own, or you are just curious about how it is done, have a look at the formula below. How Is LinkedIn's Engagement Rate Calculated? ✔️The Engagement Rate of your LinkedIn Company Page What You Can Find Out Using This Calculator Tool: High engagement helps reach more prospects and establish authority and trustworthiness so they become your loyal followers. And naturally, the engagement rate is an important metric for you to monitor and optimize. However, if you’re someone who’s looking to reach more eyeballs and increase your brand awareness, it’s important that your content gets more engagement. Your brand’s worth is more about your loyal audience and your offerings. While engagement rate is a metric that shows how well your content performs, it isn’t your brand’s worth. And engagement rate measures the amount of interaction you’ve had on your posts relative to your audience size. Wondering how to calculate the LinkedIn engagement rate? Keep reading to learn, and use our free LinkedIn engagement rate calculator to quickly find out how your content is performing! What Is Engagement Rate on LinkedIn?Įngagement is the number of likes, comments, reposts, shares, and custom button clicks on your LinkedIn posts. Using this data, you either scale your efforts to create more of the best-performing content or pivot your strategy to create better content. By calculating your LinkedIn engagement rate, you find out how much your audience engages with your posts and which posts have gotten more engagement. Monitoring your engagement metrics helps understand what’s really resonating with your audience and what isn’t. If your LinkedIn posts do not get enough engagement from your audience, it’s time to check the numbers!
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